Unleash the Full Potential of Your CMS with Anyrel
Anyrel acts as the intelligent link between your CMS and your core business systems. It streamlines data integration across CRM, marketing, and sales platforms, ensuring consistent, GDPR-compliant processes and enabling personalized digital experiences at scale.
Optimise Your Lead Distribution
Send form data simultaneously to your CRM, marketing automation platforms, and sales tools. Through precise custom-field mapping and conditional routing logic, you retain full control over which systems receive specific data points. At the same time, you ensure compliance and eliminate redundant, manual data transfers between platforms.
With Anyrel, you can track every submission through a real-time monitoring dashboard, so you've got full visibility into processing queues and delivery status. Automated error detection and retry mechanisms catch and resolve issues, while intelligent failure notifications alert the right people when manual intervention is needed. A preview mode lets teams test field mappings and routing logic before going live, and bulk operations fix data issues, reprocess failed submissions, or update configurations efficiently. It gives you detailed error diagnostics so you can see exactly what failed, when, and where, and you can access the affected records with one click for quick resolution.
Flexible CRM Connection
Connect to Salesforce Pardot, ActiveCampaign, HubSpot, and more.
Tracking Tool Integration
Capture events via Google Analytics or Matomo.
Automation Platforms
Full support for Make.com and Zapier.
Flexible Webhook Integration
Connect any system via configurable webhooks.
GDPR Compliant
Automatically checks user consent at every step of the lead distribution.
Instant Email Confirmations
Implement double opt-in processes without delay.
Advanced Data Handling
Asynchronous and parallel processing, advanced mapping logic, context-based data enrichment.
Server-Side Data Processing
Every lead is reliably captured.
Convert Behavior into Better Segments
Enrich lead data with campaign context, geographic signals, and visitor tracking information from your marketing platforms. Configure transformations to compute lead grades, apply qualification logic, and structure data – empowering your CRM to segment more effectively and surface deeper customer insights.
With Anyrel, you can automatically collect information about the campaign, where the user is from, the time and date of the submission, and how the user got there. Also, be sure to recognise and pass through visitor tracking cookies from Pardot and HubSpot, and configure the custom field transformations to calculate lead grades, scores and custom attributes. You can use conditional logic to classify and route leads based on form data and submission context. This way, you can make sure your marketing systems get the enriched intelligence they need.
Campaign Attribution
Accurately assign leads to their respective marketing campaigns.
Audience Mapping
Segment users into target groups based on their behaviour.
Lead Classification
Automatically evaluate and prioritise leads.
Cross-System Data Aggregation
Consolidate user data from various sources.
Drive Conversions Through Dynamic Personalization
Create dynamic content that adapts in real-time to user behaviour, preferences, demographic information, and regional context. Guide visitors through personalised journeys with progressive profiling techniques and strategically delivered content aligned with their specific needs and interests.
Anyrel allows you to retrieve user data from your CRM or marketing automation platform in order to customise website content in real time. It adapts content dynamically based on factors such as geographic location, language and user segments, and supports progressive profiling to gather information gradually across multiple interactions. Anyrel also triggers personalised experiences based on campaign attribution or visitor behaviour patterns, creating seamless journeys that respond to each visitor’s unique context.
Progressive Profiling
Collect user data incrementally and contextually with dynamic forms.
Secure Gated Content Management
Protect exclusive content, generate qualified leads and let converted users skip the gate.
Audience and Persona-Based Content
Deliver relevant content for specific user segments.
Regional Content Delivery
Target users with location-specific content.
Questions about the Anyrel Features and Techniques?
Our Sales team is standing by to help. Get in touch and we’ll be happy to assist you.
Frequently Asked Questions
Anyrel is an intelligent integration solution that connects your CMS with CRM, marketing automation, and other systems. It pushes form data out with smart mapping and routing, and pulls user data back in to power on-site personalization.
Anyrel is a plugin-framework. When your marketing stack changes, you don’t have to replace Anyrel. Instead you simply add or swap plugins to implement the new connection.
Anyrel is ideal for companies looking to optimise their digital processes: From small teams to large organisations with complex system landscapes. From capturing form submissions to routing leads into CRM/marketing automation and keeping profiles in sync, it streamlines the data flow between your CMS and external systems.
Anyrel simplifies your digital marketing by acting as a smart connector between your CMS, CRM, and marketing automation tools, efficiently managing data flows.
Anyrel can help you automatically enrich your leads with user context and classify them, providing your sales team with actionable insights.
Anyrel supports standard solutions like Salesforce and Pardot, Hubspot, ActiveCampaign, and many more. If you don't find an integration for your CRM yet, feel free to contact us. We are constantly working on connecting more systems.
Do you have a custom made system in place? No worries, Anyrel is open source, this allows you to write your own plugin. Or simply request an offer for a custom solution from us.
Yes, Anyrel is designed with "Privacy by Design" principles. It respects user consent in every step, and ensures full GDPR compliance.