From a Practical Need to a Powerful Solution: The Story of Anyrel
The genesis of Anyrel was not a boardroom strategy session, but a direct response to a persistent technical challenge. In our daily work, we repeatedly encountered the inherent friction between content management systems (CMS), customer relationship management (CRM) platforms, and marketing automation tools.
The core problem was the inefficiency of data transfer. Existing solutions often attempted to be all-encompassing, creating bloated, complex integrations that compromised performance and were difficult to manage. We identified a critical need for a lean, purposeful tool: a specialised connector designed not to replace systems, but to enable them to communicate effectively.
This led to the development of Anyrel, derived from "any relation." The name reflects its fundamental purpose: to create seamless, intelligent connections between disparate systems, allowing each to perform its specialised function without impediment.
Our development philosophy has remained consistent from the outset: we only implement features that address a concrete, real-world use case. Every line of code in Anyrel originates from a tangible requirement, ensuring the product is practical, efficient, and precisely targeted to solve the data synchronisation challenges faced by modern digital infrastructures.
The Team Behind the Technology
Anyrel is the product of a dedicated team of developers, strategists, and digital experts. With deep-rooted expertise in complex system architectures and data workflows, we are committed to building solutions that are not only technologically robust but also strategically sound.
Our collective experience allows us to understand the nuanced requirements of integrating platforms like TYPO3 with enterprise-level tools such as Salesforce, HubSpot, and Pardot, ensuring every feature we build delivers measurable value.
Frank Picolin
Consulting, Sales, CRM
Frank ensures smooth communication between teams and clients, aligning project goals with strategic marketing objectives. With strong expertise in digital marketing, inbound strategies, and CRM management, he drives the successful execution of complex digital campaigns and consulting projects, ensuring measurable results and sustainable growth.
Michael Vöhringer
Technical Lead, System Architecture, Integration
Michael is the backbone of Anyrel’s technical strategy. With a deep understanding of system architecture and integration, he ensures that every solution is both innovative and robust. His consulting expertise bridges the gap between technical complexity and client needs.
Stephan Ude
Development, Integration, System Design, Innovation
Stephan is one of the key architects behind Anyrel. As a versatile developer, he bridges frontend and backend, ensuring that every feature is both functional and user-friendly. His leadership and vision have been instrumental in shaping Anyrel’s success.
Damian Ickler
CMS, Development, Integration
Damian is our expert in connecting CMS and Anyrel. Thanks to his experience with a variety of CMSs, he can efficiently connect the front and back ends, ensuring Anyrel can be fully integrated into a range of systems.
Meelis Karulin
Backend, CMS, API, Data Management
Meelis ensures that the backbone of Anyrel’s systems runs smoothly. With his expertise in CMS and backend development, he creates scalable and efficient solutions that keep data flowing properly across platforms.
Daniel Bagel
Frontend Development, UI Implementation, Responsive Design
Daniel brings designs to life with clean, responsive code. His attention to detail ensures that every user interface is intuitive and visually engaging, creating accessible digital experiences for Anyrel’s clients.
Isabel Utrilla
UX Design, Animation, Visual Storytelling
Isabel combines creativity with precision to craft engaging user experiences. Her expertise in UX design and animation ensures that every interaction is not only functional but also visually captivating.
Lea Stemmer
Content Management, CRM, Design
Lea is a master of content and CRM systems, blending creativity with technical expertise. Whether managing complex content workflows or designing user-friendly solutions, she ensures that every piece fits perfectly into the bigger picture.
Maren Pioch
UX, Video, Social Media
Maren brings a unique mix of creativity and strategy to Anyrel. From crafting intuitive user experiences to producing engaging video content and social media campaigns, she ensures that every touchpoint resonates with the audience.
Mediatis AG: Developments, Typo3, Storyblok and Design from Frankfurt
Anyrel is a product of Mediatis AG, a digital agency based in Frankfurt am Main. For over 25 years, our interdisciplinary team of developers, designers, and strategists has created sophisticated and sustainable digital solutions for both regional and international clients. Our work is grounded in a commitment to technical precision, innovative thinking, and flexible concepts.
Anyrel was developed and is maintained by our in-house team of digital specialists, each with extensive experience in building and managing complex digital infrastructures. Through our collaborative work with B2B clients in technically demanding environments, we identified a recurring requirement for smarter, more efficient management of lead data across CMS platforms and core business systems. Anyrel was designed as a direct response to this need, embodying our commitment to technical precision, operational excellence, and targeted innovation.
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