Everything You Need to Know About Anyrel

Anyrel is an intelligent integration solution that connects your CMS with CRM, marketing automation, and other systems. It pushes form data out with smart mapping and routing, and pulls user data back in to power on-site personalization.

Anyrel is a plugin-framework. When your marketing stack changes, you don’t have to replace Anyrel. Instead you simply add or swap plugins to implement the new connection.

Anyrel is ideal for companies looking to optimise their digital processes: From small teams to large organisations with complex system landscapes. From capturing form submissions to routing leads into CRM/marketing automation and keeping profiles in sync, it streamlines the data flow between your CMS and external systems.

Anyrel simplifies your digital marketing by acting as a smart connector between your CMS, CRM, and marketing automation tools, efficiently managing data flows.

Anyrel can help you automatically enrich your leads with user context and classify them, providing your sales team with actionable insights.

Anyrel supports standard solutions like Salesforce and Pardot, Hubspot, ActiveCampaign, and many more. If you don't find an integration for your CRM yet, feel free to contact us. We are constantly working on connecting more systems.

Do you have a custom made system in place? No worries, Anyrel is open source, this allows you to write your own plugin. Or simply request an offer for a custom solution from us. 

Yes, Anyrel is designed with "Privacy by Design" principles. It respects user consent in every step, and ensures full GDPR compliance.

Anyrel is fully integrated into the TYPO3 CMS. Drupal is on our roadmap.

Not on TYPO3 or Drupal? In principle Anyrel can be integrated into any PHP-based system. Tell us your stack and we’ll advise the best solution.

You can still use it. We offer a standalone SaaS version so you can use Anyrel even without a CMS plugin.

If you are using the Free plan, you can upgrade to the Basic plan to get access to up to three (non-personalization) packages that are not included in the free version.

On the Basic plan, you can purchase an extra bundle, the Power User Tools, to unlock additional backend mechanism like the preview mode, a notification system, and a test suite.

If you need more packages or want to utilize the personalition features, you will have to upgrade to the Business plan, where you have access to every Anyrel package.

In you day-to-day use you don't need specific programming skills. Once connected, the UI handles routine work – managing forms, destinations, mappings, and testing deliveries – so non-technical users can run campaigns and iterate without a developer.

For your initial setup you’ll want a system integrator (yours or ours) to connect your CMS, CRM/MA tools, and consent platform, plus set up field mappings. We can support or handle this for you.

Anyrel uses state-of-the-art security standards to protect your data during transmission, ensuring compliance and safety. Anyrel doesn't persist any user specific data itself, it only relays data to your marketing stack. 

A lot of the packages of the Anyrel ecosystem are for free – simply install and explore.

Anyrel provides comprehensive support, including technical assistance, onboarding guidance, and troubleshooting. Our team is here to ensure you get the most out of the platform.

Includes many built-in integrations to send data from your CMS to external systems – for example, trigger emails, write to Excel, or push leads to CRMs (Pardot, Salesforce, ActiveCampaign, etc.). Some integrations aren’t free on this tier. Personalization isn’t included.

If you need to send data to an external system that isn’t included in Free or requires a paid connector. Basic lets you choose up to three private packages to cover those needs. This plan includes the option to purchase the Power User Tools as a bundle on top. Personalization packages are not included here.

Choose the Business plan if you need on-site personalization and don’t want integration limits. It includes all private packages (not just three), plus power-user tools, giving teams with complex stacks both send and pull/sync capabilities. By contrast, Basic is send-only and limited to three private packages – Business adds personalization and everything included.

No, you would need a Basic or Business license per domain. If you purchased a Business license you can use Anyrel also for subdomains.

Yes, you can upgrade, downgrade, or cancel your plan at any time. Simply contact our support team.